UCT GSB : Nomadic Marketing

Global trends show that digital marketing solutions (online and via mobile phones) are coming into their own as marketers' channels of choice. This is due to their growing stature as solutions that work well and save money at the same time. Those who can use these channels effectively are proving that digital campaigns can lead to double-digit growth.

Nomadic Marketing has become known as South Africa's leading digital-media primer. The course offers a dynamic approach to marketing using web and mobile technologies. This approach emphasises engagement, conversation and adaptive planning.

You will:

Learn the fundamentals of internet and mobile marketing strategy
Acquire the knowledge to create engaging content on blogs and social networks
Learn how to stimulate and curate customer participation online
Know how to measure the efficacy of online and mobile campaigns.
Become familiar with the size, shape and trajectory of South African broadband, internet and mobile usership
Learn how to manage online reputation and branding
Learn about licensing and Intellectual Property approaches online
Be able to craft a creative digital marketing strategy
Learn how to brand stories across multiple media channels

Social Media Mobile Online Mobile Advertising Mobile Development Mobile Marketing Online Advertising Digital Marketing Mobile Strategy Mobile Innovation Mobile Technology Digital Platforms Web Technologies Curiosity

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